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| Author: | Sherman, J.D. Souder, W.E. Jenssen, S.A. |
| Title: | Differential effects of the primary forms of cross functional integration on product development cycle time |
| Journal: | Journal of Product Innovation Management
2000 : JUL, VOL. 17:4, p. 257-267 |
| Index terms: | R&D Time Product development High technology Companies Scandinavia USA |
| Language: | eng |
| Abstract: | This study looks at the relative importance of five forms of cross functional integration and R&D integration of information or knowledge from past projects explored in terms of their effects on product development cycle time. A sample of 65 U.S. and Scandinavian high technology firms or strategic business units were studied. The results demonstrated that R&D integration of knowledge from past projects explained the largest degree of variation in product development cycle time. R&D/marketing integration and R&D/customer integration explained the next largest degree of variation in cycle time reduction. |
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