search query: @indexterm CONSUMER CHOICE / total: 304
reference: 41 / 304
| Author: | Miesen, H. |
| Title: | Fiction readers' appreciation of text attributes in literary and popular novels: some empirical findings |
| Journal: | International Journal of Arts Management
2004 : FALL, VOL. 7:1, p. 45-56 |
| Index terms: | Literature Consumer choice |
| Language: | eng |
| Abstract: | The results show that readers differed in their preferences for text attributes on the basis of their genre preference, which suggests that each genre is chosen for its distinct and unique attributes. Theoretical and marketing managerial implications are discussed. |
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