search query: @indexterm CONSUMER CHOICE / total: 304
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| Author: | Gabriel, Y. |
| Title: | Glass cages and glass palaces: images of organization in image-conscious times |
| Journal: | Organization
2005 : JAN, VOL 12:1, p. 9-27 |
| Index terms: | organization image strategy consumer satisfaction consumer choice efficiency |
| Language: | eng |
| Abstract: | The article claims that instead of the focus on efficient production and rational administration in current organizations, management is seeing the customers as the measure of all things. Management has the challenge of offering the customers more than just a product, they need fantasies, emotions and experiences through images. In general, the paper claims that the experiences of work and consumption allow for greater uncertainty and nuance. |
SCIMA