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| Author: | March, R. Woodside, A. G. |
| Title: | Testing theory of planned versus realized tourism behavior |
| Journal: | Annals of Tourism Research
2005 : OCT, VOL 32:4, p. 905-924 |
| Index terms: | tourism consumer behaviour consumer choice service experience |
| Language: | eng |
| Abstract: | The paper explores the relationship between the intended doing, buying, and the actual consumption tourism services. The central assumptions are that more behavious are realized than planned, and that the matching between these two varies as a function of contingency factors of composition of a tourist group, product experience and motivations. The empirical evidence support the assumptions partially. |
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