search query: @indexterm CONSUMER CHOICE / total: 304
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| Author: | Singh, S. |
| Title: | Predicting choices using the ABC attitude model |
| Journal: | Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 21-29 |
| Index terms: | attitudes consumer choice consumer behaviour funeral industry |
| Freeterms: | funeral services |
| Language: | eng |
| Abstract: | The aim of this paper is gain a better understanding of how consumers make choices in high involvement situations, in this case senior citizens choices about pre-planned funeral services. Affective, behavioral and cognitive aspects of attitudes are included in the ABC three-component model used in this study. An analysis of the questionnaires indicates that all the attitude components are not equally important. The behavioral component seems to influence most consumers' choice. |
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