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| Author: | Oakes, S. North, A.C. |
| Title: | Using music to influence cognitive and affective responses in queues of low and high crowd density |
| Journal: | Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 589-602 |
| Index terms: | music time psychology behavioural science undergraduates universities United Kingdom |
| Language: | eng |
| Abstract: | Within the context of an undergraduate registration queue, this study confirms perceived wait duration to be a significant, positive function of the tempo of background music, and a significant, negative function of musical liking. In addition, it is identified how the presence of music significantly reduces mean perceived duration estimates etc. |
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