search query: @indexterm consumer choice / total: 304
reference: 13 / 304
| Author: | Goldstein, D. |
| Title: | Default lines |
| Journal: | Business Strategy Review
2009 : FALL, VOL. 20:3, p. 24-29 |
| Index terms: | consumer behaviour consumer choice preferences customer relations sales |
| Freeterms: | customization |
| Language: | eng |
| Abstract: | In a sales transaction, most consumers don't think about the potential range of choices. Thus, they often accept the pre-selected "default" choice. Yet, companies can benefit enormously from well-designed defaults. The article author tells how. |
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