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| Author: | Han, H. Hsu, L-T. Sheu, C. |
| Title: | Application of the Theory of Planned Behavior to green hotel choice: testing the effect of environmental friendly activities |
| Journal: | Tourism Management
2010 : JUN, VOL. 31:3, p. 325-334 |
| Index terms: | USA hotel and catering industry consumer behaviour consumer choice behavioural science theories models |
| Freeterms: | environmental friendly activities visit intentions |
| Language: | eng |
| Abstract: | In order to explain the formation of hotel customers' intentions to visit a green hotel, herein proposed and tested is Ajzen's Theory of Planned Behavior (TPB) model. It is shown that the TPB model has a good fit to the data and better predictive power for intention than the Theory of a Reasoned Action model. Based on theoretical support and suggested modification indices, a refined TPB model was developed. Based on a structural equation analysis, it is found that attitude, subjective norm, and perceived behavioural control positively influenced on intention to stay at a green hotel etc. |
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