search query: @indexterm TIME / total: 304
reference: 238 / 304
Author: | Gross, B. L. Sheth, J. N. |
Title: | Time-oriented advertising : a content analysis of United States magazine advertising, 1890-1988. |
Journal: | Journal of Marketing
1989 : OCT, VOL. 53:4, p. 76-83 |
Index terms: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR TIME |
Language: | eng |
Abstract: |
SCIMA