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| Author: | Winiger, P. M. |
| Title: | Wie man schneller zu Markterfolgen kommt. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:2, p. 69-71 |
| Index terms: | MARKETING STRATEGY TIME PRODUCT DEVELOPMENT CORPORATE CULTURE INNOVATION FLEXIBILITY |
| Language: | ger |
| Abstract: |
SCIMA