search query: @indexterm TIME / total: 304
reference: 230 / 304
Author: | Anand, P. Sternthal, B. |
Title: | Ease of message processing as a moderator of repetition effects in advertising. |
Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353 |
Index terms: | ADVERTISING EFFECTIVENESS TIME |
Language: | eng |
Abstract: |
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