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| Author: | Balderjahn, I. |
| Title: | Der Einsatz der Conjoint-Analyse zur empirischen Bestimmung von Preisresponsefunktionen. (price-demand response) |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1994 : VOL. 16:1, p. 12-20 |
| Index terms: | PRICING MARKETING RESEARCH CONJOINT ANALYSIS |
| Language: | ger |
| Abstract: | The price-demand function is one of the most popular market response models. This function is a key element of price management and its knowledge is a prerequisite for optimal pricing. Although the theoretical and managerial relevance of price-demand response functions is evident marketing researchers are not particularly engaged in searching for empirical methods to operationalize those functions. This article describes the Conjoint Analysis-Procedure of empirically determination price-demand functions thereby using an example as illustration. |
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