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| Author: | Schroder, H. |
| Title: | Erfolgsfaktorenforschung im Handel. Stand der Forschung und kritische Würdigung der Ergebnisse |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1994 : VOL. 16:2, p. 89-105 |
| Index terms: | RESEARCH STRATEGIC PLANNING TRADE |
| Language: | ger |
| Abstract: | An issue with which trade research has been concerned for some time now is discovering the causes that make successful trading enterprises differ significantly from less successful ones. The existing studies on research into the factors of success diverge in some cases substantially in terms of specifity of the objects of investigation and the scope of the knowledge gained, as well as in terms of methods used and the indicators for success chosen. The claim of many studies of providing a basis for strategic planning can only be fulfilled when a range of existing problems has been solved. |
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