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| Author: | Elbl, T. Wolfrum, B. |
| Title: | Situative Determinanten für die Dimensionierung industrieller Dienstleistungen |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1994 : VOL. 16:2, p. 121-132 |
| Index terms: | SERVICE MARKETING INNOVATION |
| Language: | ger |
| Abstract: | Industrial services can enhance the chance of successfully marketing technological industrial goods. Regarding the various ways to composite individual customer-oriented services there must be a contingent approach when discussing alternative recommendations. It is necessary to consider market factors, characteristics of the specific technology and the process of innovation and also the kind of business when formulating a service strategy for industrial goods. |
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