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| Author: | Faix, A. Gorgen, W. |
| Title: | Das "Konstruct" Wettbewerbsvorteil |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1994 : THIRD QUARTER, VOL. 16:3, p. 160-166 |
| Index terms: | MARKETING PLANNING RESEARCH |
| Language: | eng |
| Abstract: | Although competitive advantages have been subject of a variety of considerations, there is still a need for a consensus on their definition and measurement methodology. The first part of the article deals with the definition of competitive advantages which leads to an appropriate insight into the planning requirements. A competitive advantage is defined as a monopolistic price range regarding a company's product which usually results from a sequence of activities. |
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