search query: @journal_id 490 / total: 305
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| Author: | Dombrowski, I. Giacaman, A. |
| Title: | Einstellungsmessen auf der Beobachtungsebene: das Verfahren der Verlorenen Briefe |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1994 : THIRD QUARTER, VOL. 16;3, p. 191-198 |
| Index terms: | MARKETING GERMANY RESEARCH |
| Language: | eng |
| Abstract: | The Lost-Letter Technique was employed for measuring attitudes of the German population towards resident foreigners. A comparison with the results of surveys about the same topic did provide strong support for the validity of the Lost-Letter Technique as a method of indirect measurement of attitudes. As hypothesized the percentage of persons having an unfavorable attitude towards foreigners was closer to the survey results indicating a relatively high proportion of persons having this attitude that it was to the one showing a relatively low proportion. |
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