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| Author: | Baumgartner, B. |
| Title: | Monetäre Bewertung von Produkteigenschaften auf dem deutschen Automobilmarkt mit Hilfe hedonischer Modelle |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1997 : 1.QUARTAL, VOL. 19:1, p. 15-25 |
| Index terms: | BRANDS MOTOR VEHICLES INDUSTRY PRICES DEVALUATION |
| Language: | ger |
| Abstract: | In marketing, products are often conceived as a bundle of attributes. In a company, knowledge about implicit prices for product-attributes can be very useful for decisions in relation to products and prices. The term product-attribute does not mean physical attributes only, but also brand names, country of origin etc. Hedonic theory offers a possibility for determining implicit prices of attributes. Applications of this theory often face the problem of strong multicollinearity. The paper deals with methods for coping with multicollinearity, especially with principal-components-regression. The database consists of prices and attributes of products available on the German car market. (Original in German). |
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