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| Author: | Thirkell-White, J. |
| Title: | UBS: brand building in a global market |
| Journal: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 22-24 |
| Index terms: | Banking Brands Markets Marketing Case studies |
| Language: | eng |
| Abstract: | This article describes how a global bank changed its branding and is making this work among both external and internal audiences. |
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