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| Author: | Horwood, C. |
| Title: | The masters of retail banking |
| Journal: | Euromoney
2005 : JUL, VOL 36:435, p. 52-58 |
| Index terms: | Banking Internationalization Success Management Strategy Spain |
| Language: | eng |
| Abstract: | This Cover story article deals with Santander, a Spanish domestic bank growing to the global top 10 in last 20 years. The Santander group chairman Emilio Botin reveals the strategy that has made this bank the world's best retail banking group. |
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