search query: @indexterm EASTERN EUROPE / total: 308
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| Author: | |
| Title: | Globalization and nationalism in a multinational accounting firm: the case of opening new markets in eastern Europe. |
| Journal: | Accounting, Organizations and Society
1998 : JUL/AUG, VOL. 23:5/6, p. 531-548 |
| Index terms: | Global marketing Internationalization Accounting Companies EASTERN EUROPE |
| Language: | eng |
| Abstract: | The authors D. J. Cooper, R. Greenwood, B. Hinings and J. L. Brown present a detailed case of how one of the Big Six invested in the former Soviet Union, as it moved towards capitalism. The case presents issues of national pride, national stereotyping, constructing managerial identities and political decision processes in a story of an emergent global strategy. The paper applies and develops theories of identity and nationalism in explaining the detailed mechanisms of imperialism. The continuing internal debate has important implications for national public policies in relation to these firms. |
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