search query: @indexterm EASTERN EUROPE / total: 308
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| Author: | Welch, J. Ciner, C. |
| Title: | Conducting business in Eastern Europe: Risk-return perspectives of senior financial executives |
| Journal: | European Management Journal
2004 : APR, VOL. 22:2, p. 224-230 |
| Index terms: | Executives Management Finance Risk Return on investment Eastern Europe |
| Language: | eng |
| Abstract: | An article documenting the views of chief financial officers about doing business in Eastern Europe was published 10 yrs. ago. Since then there has been progress toward economic stabilization and the development of market economies in the region. These changes and other significant events have affected the conduct of business in Eastern Europe. This paper updates the findings of the earlier study and adds new perspectives. A mail survey targeting senior U.S. financial executives with follow-up interviews were utilized. It appears that the risk-return trade-off (here as: t-off.) for U.S. firms of investment in Eastern Europe has changed. The classic t-off. now seems to exist in product and service markets: for a variety of reasons risk is perceived to be lower than a decade ago, but so are returns. However, the same does not appear to hold true for financial markets in Eastern Europe. EU accession and adoption of the Euro by Eastern European countries are viewed very positively by U.S. financial executives. |
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