search query: @author Anderson, J. / total: 31
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| Author: | Anderson, J. Narus, J. |
| Title: | Capturing the value of supplementary services |
| Journal: | Harvard Business Review
1995 : JAN/FEB, VOL. 73:1, p. 75-85 |
| Index terms: | MANAGEMENT PRICES MANUFACTURING |
| Language: | eng |
| Abstract: | Virtually all managers know that the key to winning in market after market today is tailoring one's offerings to the needs of each customer while maintaining low costs and prices. But, argue James C. Anderson and James A. Narus in "Capturing the value of Supplementary Services," most manufactures focus only on products and ignore the services offered with them. |
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