search query: @freeterm UNTERNEHMENSPLANUNG, / total: 31
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Author: | Grundy, T. King, D. |
Title: | Using strategic planning to drive strategic change |
Journal: | Long Range Planning
1992 : FEB, VOL. 25:1, p. 100-108 |
Index terms: | |
Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG, UNTERNEHMENSANPASSUNG |
Language: | eng |
Abstract: | This article describes a case history of strategic planning, learning and change within a major division of a telecommunications company. The management team used strategic planning as a structured learning process to generate strategic change. There are many lessons which academics and practitioners alike can learn from this case of strategic planning and change in action. |
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