search query: @author Gupta, A. / total: 31
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| Author: | Gupta, A. |
| Title: | Managing global expansion: a conceptual framework |
| Journal: | Business Horizons
2000 : MAR-APR, VOL. 43:2, p. 45-54 |
| Index terms: | MANAGEMENT INTERNATIONAL COMPANIES |
| Language: | eng |
| Abstract: | Going international needs no grand design, but neither should a company wander aimlessly into the global jungle. There are at least five reasons why the need to become global has ceased to be a discretionary option and become a strategic imperative for virtually any medium-sized to large corporation. These reasons are: (1) the growth imperative, (2) the efficiency imperative, (3) the knowledge imperative, (4) globalization of customers, and (5) globalization of competitors. |
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