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| Author: | Wilkinson, I. F. Cheng, C. |
| Title: | Multicultural marketing in Australia: synergy in diversity |
| Journal: | Journal of international marketing
1999 : VOL. 7:3, p. 106-125 |
| Index terms: | International marketing Marketing management Socio-economic groups Australia |
| Language: | eng |
| Abstract: | The article presents a framework for analyzing multicultural marketing in terms of the interrelations among three types of factors, that is, multicultural marketplace in Australia, international markets, and the multicultural resources that exist in Australia. |
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