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| Author: | Conzález-Benito, Ó. |
| Title: | Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : JAN, VOL. 12:1, p. 81-103 |
| Index terms: | CONSUMER BEHAVIOUR HYPERMARKETS RETAIL LOCATION RETAILING SOCIO-ECONOMIC GROUPS SPAIN |
| Language: | eng |
| Abstract: | This paper aims at examining the impact on demand of the competitive positioning strategies developed by the leading hypermarket chains in Spain. Specifically, the purpose is to carry out a geodemographic and socioeconomic characterization of the potential consumers of each chain. |
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