search query: @indexterm socio-economic groups / total: 31
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| Author: | Berghäll, S. |
| Title: | Perceptions of dyadic business relationships : in search of the social psychological basis of interpersonal relationship perceptions in socio-economic exchange relationships |
| Journal: | Marketing Theory
2003 : VOL. 3:1, p. 59-77 |
| Index terms: | RELATIONSHIP MARKETING SOCIO-ECONOMIC GROUPS PSYCHOLOGY |
| Language: | eng |
| Abstract: | This article constructs a socio-economic exchange model. This model bases on exchange of relationship marketing and social psychology. Model also captures the process which individual goes through in the marketing exchange process. The results support the concept of relationship perceptions. |
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