search query: @indexterm CORE COMPETENCE / total: 31
reference: 23 / 31
| Author: | Anand, B. Galetovic, A. |
| Title: | How market smarts can protect property rights |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p 72-79 |
| Index terms: | Management Marketing strategy Planning Competitive advantage Core competence Intellectual capital Intellectual property law Success |
| Freeterms: | Business intelligence |
| Language: | eng |
| Abstract: | The law is often not the best defense against theft of intellectual property. Far more effective in such cases are market-based strategies that keep pirates in port. |
SCIMA