search query: @indexterm doctoral research / total: 31
reference: 17 / 31
Author: | |
Title: | AMA task force on the development of marketing thought : Developing, disseminating, and utilizing marketing knowledge. |
Journal: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 1-25 |
Index terms: | MARKETING INFORMATION MARKETING RESEARCH DOCTORAL RESEARCH RESEARCH ASSOCIATIONS |
Language: | eng |
Abstract: |
SCIMA