search query: @indexterm SUPPLY / total: 312
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| Author: | Winkholfer, H. Pressey, A. Tzokas, N. |
| Title: | A cultural perspective of relationship orientation: using organisational culture to support a supply relationship orientation |
| Journal: | Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 169-194 |
| Index terms: | organizational culture relationship marketing supply |
| Language: | eng |
| Abstract: | This paper investigates one type of relationship orientation from the viewpoint of the relationships firms have with their suppliers, referred to as a Supply Relationship Orientation (SRO). The authors take an organisational culture perspective positing that an SRO is manifested through the basic assumptions, values, artifacts and behaviours of the organisation and introduce a measurement tool for SRO. |
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