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| Author: | Anderson, J. Kumar, N. Narus, J. |
| Title: | Certified value sellers |
| Journal: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53 |
| Index terms: | markets pricing industrial marketing relationship marketing advertising customer relations supply |
| Language: | eng |
| Abstract: | Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. This article proposes a better way. |
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