search query: @indexterm supply / total: 312
reference: 23 / 312
Author: | Anderson, J. Kumar, N. Narus, J. |
Title: | Certified value sellers |
Journal: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53 |
Index terms: | markets pricing industrial marketing relationship marketing advertising customer relations supply |
Language: | eng |
Abstract: | Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. This article proposes a better way. |
SCIMA