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| Author: | Moormann, J. |
| Title: | Relaunch des strategischen Instruments Portfolio-analyse: Computergestützte Unschärfenpositionierung. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:3, p. 183-187 |
| Index terms: | POSITIONING STRATEGY MARKETING PERSONAL COMPUTERS |
| Language: | ger |
| Abstract: |
SCIMA