search query: @indexterm PERSONAL COMPUTERS / total: 316
reference: 32 / 316
Author: | McWilliams, G. |
Title: | The battle for the home front |
Journal: | Business Week
1995 : SEP 25, VOL. 3427:757, p. 58-61 |
Index terms: | DATA MANAGEMENT PERSONAL COMPUTERS MANUFACTURING |
Language: | eng |
Abstract: | The market for home PCs, which has been the hottest growth segment of the computer business for two years, is now a critically important battleground for PC makers. They rely increasingly on fourth-quarter sales to consumers to achieve their yearly numbers - and to make up for slow growth in their other markets. Compaq Computer Corp., the biggest PC maker of all, has built a $3 billion business in home computers from scratch since 1993, and companies from IBM and Digital Equipment to Hewlett-Packard are eager to do the same. |
SCIMA