search query: @indexterm personal computers / total: 316
reference: 19 / 316
Author: | Jeannet, J. P. |
Title: | Interaktives Marketing: Neue Formen des Dialogs mit den Kunden. |
Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:10, p. 47-50 |
Index terms: | MARKETING PERSONAL COMPUTERS INTERACTIVE COMPUTING INTERNET CUSTOMER RELATIONS PRODUCT POLICY |
Language: | ger |
Abstract: |
SCIMA