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| Author: | Shipley, D. Jobber, D. |
| Title: | Integrative pricing via the pricing wheel |
| Journal: | Industrial Marketing Management
2001 : APR, VOL 30:3, p. 301-314 |
| Index terms: | MANAGEMENT PRICE POLICY PRICING |
| Language: | eng |
| Abstract: | This article introduces the concept of effective pricing wheel that is a multistage process for effective price management. It provides a systematic means for analyzing and in-corporating into decision making the strategic role of price, pricing objectives, the plethora of internal and external pricing determinants, pricing strategy, the pricing technique, and the necessary implementation and control procedures. |
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