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| Author: | Schindehutte, M. Morris, M. H. |
| Title: | Pricing as entrepreneurial behavior |
| Journal: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 41-48 |
| Index terms: | PRICE POLICY PRICES PRICE LEVEL PRICING PRICE THEORY |
| Language: | eng |
| Abstract: | Conventional pricing is being turned on its head. Netscape makes its browser source code available for free. The old days cost- driven, fixed, reactive prices are gone. The new buzzwords for pricing are variable, value-creating, visible, virtual and variety. |
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