search query: @indexterm Price policy / total: 316
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| Author: | Bergen, M. (et al.) |
| Title: | Shattering the myth of costless price changes |
| Journal: | European Management Journal
2003 : DEC, VOL. 21:6, p. 663-669 |
| Index terms: | Price policy Change Strategy |
| Language: | eng |
| Abstract: | This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organizations. |
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