search query: @indexterm personal computers / total: 316
reference: 228 / 316
| Author: | |
| Title: | Personal and home computers. |
| Journal: | Market Research Great Britain
1987 : SEP, VOL. 26, p. 21-29 |
| Index terms: | PERSONAL COMPUTERS MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The most important market trends are summarized. Data are presented about total market size. Home computer sales fell both in terms of revenue and volume.Exports and imports are analyzed. The position of foreign and domestically owned companies is compared. West Germany is the most important export market. The biggest source of imports was the Far East. Market segments are identified and described. Market penetration is analyzed. Brands and manufacturers are listed, competitive positions compared. Retail distribution channels are discussed. The development of interactive consumer electronics may radically affect the fortunes of manufacturers. |
SCIMA