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| Author: | |
| Title: | Home and personal computers in Italy. |
| Journal: | Market Research Europe
1988 : MAR, VOL. 20, p. 33-39 |
| Index terms: | PERSONAL COMPUTERS ITALY |
| Language: | eng |
| Abstract: | The Italian market for home and personal computers is reviewed. The most important market trends are outlined. Reasons of the slow growth are highlighted. Total market size is estimated by volume and value sales data. Sources of supply are examined. Olivetti is the only Italian manufacturer of personal computers. Market sectors are identified and described. Ownership and purchasing patterns are outlined. The level of computerization in the industry is analyzed. Growth sectors are highlighted. Penetration is examined by geographical area. Manufacturers are listed, brand shares are compared. IBM dominate the personal computer market. Retail distribution channels are evaluated. |
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