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| Author: | |
| Title: | Home and personal computers in West Germany. |
| Journal: | Market Research Europe
1988 : JUL, VOL. 20, p. 37-46 |
| Index terms: | PERSONAL COMPUTERS FEDERAL REPUBLIC OF GERMANY |
| Language: | eng |
| Abstract: | A report is presented concerning the market for home and personal computers in West Germany. A general product definition is elaborated. The most important market trends are outlined. Total market size is estimated. Data are presented about volume and value sales. Sources of supply are examined, exports and imports are compared. Market sectors are identified and described. Usership and purchasing patterns are outlined. Ownership is analysed by age group, family structure and occupation. Brands and manufacturers are listed, market shares are published. The position of the market leaders is examined. Retail distribution channels are described. A future outlook is summarized, sales are forecasted to 1992. |
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