search query: @indexterm Personal computers / total: 316
reference: 191 / 316
Author: | Vardermerwe, S. Carney, W. |
Title: | Integrating computers and marketing management. |
Journal: | European Management Journal
1988 : SPRING, VOL. 6:1, p. 10-15 |
Index terms: | PERSONAL COMPUTERS MARKETING MANAGEMENT DECISION SUPPORT SYSTEMS |
Language: | eng |
Abstract: |
SCIMA