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| Author: | Weiss, S.E. |
| Title: | The long path to the IBM-Mexico agreement: an analysis of the microcomputer investment negotiations, l983-86 |
| Journal: | Journal of International Business Studies
1990 : VOL. 21:4, p.565-596 |
| Index terms: | MEXICO PERSONAL COMPUTERS FOREIGN INVESTMENT |
| Language: | eng |
| Abstract: | A description and explanation of the talks between IBM and the Mexican government on IBM's proposal to set up a 100%-owned PC assembly plant. Literature and analytic approach. Motivating factors. Computer market. IBM performance. Mexico's computer industry and economy. Interests of IBM and Mexico. Strategic options. Negotiations. Four rounds. Case study. Future negotiation research. Three Tables and a Figure illustrate the study. |
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