search query: @indexterm Subsidiary companies / total: 317
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| Author: | Birkinshaw, J. |
| Title: | How multinational subsidiary mandates are gained and lost |
| Journal: | Journal of International Business Studies
1996 : THIRD QUARTER, VOL. 27:3, p. 467-496 |
| Index terms: | MULTINATIONAL COMPANIES INTERNATIONAL BUSINESS SUBSIDIARY COMPANIES |
| Language: | eng |
| Abstract: | A subsidiary mandate is a business, or element of business, in which the subsidiary participates and for which it has responsibilities beyond its national market. This research studied thirty-one mandates in six Canadian subsidiaries of U.S.-owned multinational corporations. A life-cycle framework was proposed, and used to explore the factors associated with the gain, development and loss of mandates by subsidiaries. Two key findings emerged. It was shown that there is a risk in having a full-schope world product mandate, because it is possible to become marginal to the corporate strategy. |
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