search query: @indexterm AUSTRIA / total: 319
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| Author: | Holzmüller, H. H. Kasper, H. |
| Title: | Die Auslandsorientierung österreichisher Manager im internationalen Vergleich. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1990 : MAR, VOL. 42:3, p. 242-262 |
| Index terms: | INTERNATIONAL TRADE AUSTRIA |
| Language: | ger |
| Abstract: | Recent publications concerning the export-related decision-making processes of small and medium-sized firms focused on the construct of "foreign orientation of management". The authors present the results of an Austrian replication study of a cross-national survey in several countries published by Dichtl, Koglmayr and Muller. The findings in the Austrian context prove the general importance of the foreign orientation of management for the export success of firms. Only the indicator "perceived psychic distance to foreign markets" - one out of six indicators of the construct - showed a different significance. |
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