search query: @author Bird, J. / total: 32
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| Author: | Bird, J. |
| Title: | It's all IT to me |
| Journal: | Management Today
1996 : JUN, 6, p. 77-83 |
| Index terms: | MANAGEMENT TECHNOLOGY INVESTMENT |
| Language: | eng |
| Abstract: | Given that so many top executives speak a different language from their technologists, it is little surprise that returns on IT investment are often so disappointing. Back in the dim dark ages of the '80s, when SG Warburg used to set up meetings so that its top bankers could specify their strategic IT needs to company technologiests, the only finance people the company could persuade to attend were the investment bank's rawest trainees. So minimal was the interest in what technology had to offer. |
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