search query: @indexterm own-label goods / total: 32
reference: 7 / 32
Author: | Baltas, G. Doyle, P. Dyson, P. |
Title: | A model of consumer choice for national vs private label brands |
Journal: | Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995 |
Index terms: | BRAND CHOICE OWN-LABEL GOODS |
Language: | eng |
Abstract: |
SCIMA