search query: @author Larcker, D. F. / total: 32
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| Author: | Ittner, C. D. Larcker, D. F. |
| Title: | Are nonfinancial measures leading indicators of financial performance? An analysis of customer satisfaction. |
| Journal: | Journal of Accounting Research
1998 : VOL. 36: Suppl. |
| Index terms: | Customers Clients Consumer satisfaction Regression analysis |
| Language: | eng |
| Abstract: | The paper examines three questions on the value relevance of customer satisfaction measures: (1) Are customer satisfaction measures leading indicators of accounting performance? (2) Is the economic value of customer satisfaction (fully) reflected in contemporaneous accounting book values? And (3) Does the release of customer satisfaction measures provide new or incremental information to the stock market? |
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