search query: @indexterm commercialization / total: 32
reference: 24 / 32
Author: | Freathy, P. |
Title: | The commercialisation of European airports: successful strategies in a decade of turbulence |
Journal: | Journal of Air Transport Management
2004 : MAY, VOL. 10:3, p. 191-197 |
Index terms: | Airports Retailing Commercialization |
Freeterms: | Commercial strategy |
Language: | eng |
Abstract: | In conclusion of this paper, an understanding of the commercial strategies adopted by airports has to be understood within the context of a dynamic industry where consumer change, legislative provision and political upheaval continue to reconfigure the sector. |
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