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| Author: | Grosse, R. |
| Title: | The challenges of globalization for emerging market firms |
| Journal: | Latin American business review
2003 : VOL. 4:4, p. 1-21 |
| Index terms: | Emerging markets Globalization Latin America |
| Language: | eng |
| Abstract: | Competition coming from industrial-country multinationals threatens Latin American companies and they are challenged by the opportunities available in industrial-country markets. Globalization for these emerging market companies, then, means responging successfully to these two challenges. Competitive strengths of Latin American and other emerging market companies that have been found in previous research are identified in this article. Then it presents and illustrates a framework of transformational management that can be used by these companies to assess their competitive capabilities, and to design strategies to succeed in domestic and international markets against competitors from other countries. |
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